The Significance of the Color Red in Taiwanese Culture
Culture

The Significance of the Color Red in Taiwanese Culture

The color red holds a profound significance in Taiwanese culture, symbolizing festivity, good fortune, and prosperity. Deeply rooted in Chinese traditions, red permeates all aspects of life in Taiwan, from joyous celebrations to everyday cultural expressions. This article explores the multifaceted role of red in Taiwan and its enduring impact on the country’s identity.

Red in Festive Celebrations

Lunar New Year: A Vibrant Tradition

One of the most iconic displays of red in Taiwan can be observed during the Lunar New Year. Streets are adorned with red lanterns, and doorways feature red scrolls inscribed with auspicious phrases, inviting prosperity and happiness. The tradition of gifting red envelopes (紅包, hóngbāo) containing money is central to the celebration. These envelopes symbolize good luck and are shared among family members and friends to usher in a prosperous year.

Firecrackers, another staple of Lunar New Year festivities, are often wrapped in red paper. Their explosive sounds and vivid bursts of red are believed to drive away evil spirits and bring good fortune to the household.

Weddings: A Red Affair

In traditional Taiwanese weddings, red is a dominant color representing joy and fertility. Brides historically wore red garments to symbolize happiness and ward off negative energy. Even today, elements like red wedding invitations, decorations, and symbolic accessories continue to honor this cultural heritage.

Red in Spiritual and Religious Practices

Temples and Ceremonies

Taiwan’s temples are vibrant spaces where red is omnipresent. Temple doors, beams, and ceremonial objects like drums are often painted red to signify divine protection and the sanctity of the space. During religious ceremonies, red offerings are placed on circular tables, emphasizing the sacredness of the occasion.

The Red Thread of Destiny

In Taiwanese folklore, the “Old Man Under the Moon” (月老, Yuèlǎo) is a deity associated with love and marriage. At his altars, bowls of red threads are available for those seeking a soulmate. Each thread symbolizes a destined connection, reinforcing red’s association with hope and positive outcomes.

Red in the Financial Realm

Contrary to Western associations of red with financial loss, in Taiwan and much of East Asia, red is a color of prosperity in the stock market. A rise in stock prices is displayed in red, symbolizing success and wealth, further cementing its positive connotations in economic contexts.

Red in Taiwan’s Landscape and Identity

Iconic Landmarks

The influence of red extends beyond festivities and spiritual practices to Taiwan’s physical landscape. The striking red bridges of Taroko National Park and the locomotives of the Alishan Forest Railway are examples of how red has been integrated into Taiwan’s iconic landmarks. These structures not only showcase the color’s aesthetic appeal but also its symbolic resonance with strength and vitality.

National Symbolism

Red features prominently in the Republic of China’s flag, representing the spirit of sacrifice and the vibrancy of the nation. This symbolism underscores the deep-rooted connections between red and Taiwan’s cultural identity.


In Taiwanese culture, the color red transcends aesthetics to embody values of joy, prosperity, and tradition. From the lively celebrations of the Lunar New Year to the sacred practices in temples and the financial optimism of stock markets, red weaves through the fabric of Taiwan’s cultural tapestry. Its enduring significance highlights Taiwan’s rich heritage and its deep-seated belief in the power of positivity and fortune.

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